BMW has taken its passion for innovation beyond the road and onto the water with the launch of the BMW x SipaBoards electric stand-up paddleboard (SUP). Created in collaboration with Slovenian e-SUP pioneer SipaBoards, the partnership introduces a premium, self-inflating paddleboard that Continue reading →

Munich’s Olympic Park came alive last weekend with the debut of the LOOP ONE Festival, where the German National Biathlon Team launched its Olympic season in partnership with BMW. As the official Mobility Partner of the DSV Biathlon and the Continue reading →