East London

About East London

The Supertech Group have for the first time ventured beyond the borders of KwaZulu-Natal with the successful acquisition of the East London BMW Dealership. The beautiful East London is a city that still manages to retain some of its old fashioned values blended with a hint of laidback charm - the gateway to the wild coast and the sunshine coast and the only river port in South Africa - one of the most appealing cities on the coast with some of the finest beaches in the world. Known as the Buffalo City, East London lies on the Buffalo River, its people are refreshingly friendly and its weather generally pleasant throughout the year. March 2019, saw Supertech East London open its doors for the first time, bringing about strong corporate structures, passionate vision and meticulous detail to customer care and customer experiences.

All these points are well known to many as distinct Supertech values and the Group are excited to bring this aspect to East London. The premium BMW dealership is situated on the corner of Pearce Street and 4th Avenue, in Berea, it is a world class establishment and the team look forward to this new Supertech chapter. The takeover began with an exciting induction day held for staff, and it was the first time that the East London team interacted with the Supertech Group management in an informal setting. Since takeover, the team, which have been steered in the right direction by Pietermaritzburg Dealer Principal Anthony Ellis, who was temporarily transferred, have already been involved in several community activations and have the right mindset to grow the Supertech brand in the Eastern Cape.


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